Live streaming, also known as webcasting, has quickly become a staple of event planning – and there are a number of benefits. It’s a great way to gain exposure for your business event and lets you share the valuable content you are providing.
Here are 5 reasons you should consider webcasting your next event.
1. Reach a Broader Audience
Live streaming your event allows you to reach a larger audience as your content may be of interest to viewers in other cities and countries. Promoting a webcast to your mailing list and on your social media channels leading up to the event will give you a larger target audience. Also, consider promoting an event hashtag so that those watching online can weigh in on their own social channels.
2. Keep a Video Archive of Your Event
A lot of effort goes into event planning, and live streaming is another way to keep a portfolio of your work. These videos can be embedded on your website or shared with future prospects. It also gives people the opportunity to watch or re-watch the event at a time that is more convenient for them. You can also pull together event highlights into snack-sized content, driving interest to next year’s events and other promotions.
3. Great for Inbound Lead Generation
When individual’s sign-up to view a webcast they can be asked to input their name and email address to gain access. This contact information gives you have a better understanding of who is interacting with your content and could be beneficial for your sales team as they prospect for new clients.
4. Going Live is Expected
With Facebook Live, YouTube Live and other live streaming services becoming increasingly more popular, more and more people expect events to be webcast. Don’t leave your audience and customers disappointed!
5. It’s Easy to Execute
Working with the right A/V partner makes it really easy to execute a successful webcast. Bespoke Audio Visual has a talented team dedicated to live webcasting. Contact us at [email protected] to learn how we can help you go live with your next event.
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