With COVID-19 putting a hold on events across the world, it’s important not to forget that there are other ways to engage your audience. Audience-free events are a great way to connect virtually.
Here are our tips for hosting a successful webinar.
1. Choose an engaging and timely topic
When deciding on a topic for your webcast/webinar consider something that will resonate with your audience, promote professional development and will help them navigate through these uncertain times. Tie your topic back to what is happening in the world to encourage growth and leave your audience with a plan of action.
2. Include knowledge about speakers and presenters
Facilitate a panel of experts who will be able to speak to your topic of choice. This could be just one person or two or three. You may also want to assign a moderator to help keep the conversation flowing. Consider how the panelists will connect and present and don’t forget their presentation materials and speaker support (PowerPoint, video playback, etc.). It would be beneficial to have these presenters meet (virtually) before the event to prepare and rehearse.
3. Promote your event on multiple channels
Promote, promote, promote! Use your social media channels, newsletter, employees, partners and speakers to create awareness around your event. You should aim to start promoting at least a week in advance so that people can put the event in their calendars. Create a landing page that includes a registration form so that you can send updates to attendees pre and post-webinar. This is also a great way to build your email database. Don’t forget to also create an event hashtag!
4. Incorporating event branding
You will need to determine if you want your virtual event to be a branded web experience (embedded in a web page) or if you prefer an app-based solution like Zoom or Webex.
5. Don’t forget accessibility
Accessibility is important for any event whether in-person or virtual. Including captioning, simultaneous interpretation, or ASL/SQL will help take your event to the next level and make sure that everyone feels included.
6. Audience Interaction
Consider whether you want your audience to be heard and/or seen during the Q&A or any other interactive elements of the event. This will determine the technology required to support the meeting.
7. Work with an experienced audio visual team
Don’t forget to produce and coordinate the event. Bringing people together on a web platform is one thing, creating an engaging and well-executed event is another. Engage professional event and webinar producers to ensure the event day goes perfectly. At Bespoke Audio Visual our team is extremely knowledgeable when planning and executing virtual events. We are here to support you and help lead you through your audience-free event from the ground up.
If you are looking to host a virtual event, we would love to help! Contact us at [email protected] to learn more. Follow us on Twitter, Facebook, Instagram and LinkedIn to learn more about Bespoke Audio Visual.