Project Description

Case Study:
Banff Forum XIX

Name of client: The Banff Forum
Name of event: Banff Forum XIX
Type of event: Conference

Banff Forum XIX Virtual Conference logo
Banff-Forum-XIX Virtual Confrerence - Zoom window of speakers

THE EVENT:

The Banff Forum’s objective is to advance education across the country through events that bring together young and emerging leaders of Canada across all sectors to enhance their leadership skills and contribution to Canada.

THE GOAL:

The event, Banff Forum XIX, was previously a 2-day in-person conference with full-day programming; however, they were looking to pivot their entire program digitally this year. The client needed an easy-to-use platform that could support the live broadcast, allow for audience engagement, and enable their 150 attendees to network with each other, as well as a detailed production team to manage all aspects and ensure the event was a success.

Banff-Forum-XIX screenshot of virtual event
Banff Forum XIX Virtual Conference logo

THE EXECUTION:

Working closely with the client, the Bespoke team integrated, built, and produced the event within PheedLoop, communicating with PheedLoop at every step of the journey to ensure the client could achieve their goal. Through virtual speaker coaching, and technical support, we ensured everyone was comfortable in the virtual event space.

THE RESULT:

“After months of Zoom calls, it was important for us to invite people into a virtual experience that had a higher production value, and unfolded seamlessly. The production team at Bespoke met with our speakers in advance of each event to guide them through the process and help manage their setup. From both the speakers’ and audience’s perspective, the event felt more like a live broadcast than a standard Zoom call with its attendant technical issues. The end product was a smooth, well-executed event, which allowed the focus to be on the content and not issues with its delivery. Working with the Bespoke team was a huge comfort for us as we made a pivot for the first time to a virtual setting for our annual conference.”

Roxanne Duncan
Executive Director, The Banff Forum