Project Description

Case Study:
True Patriot Love Tribute Gala

Name of client: Fluid Events and The True Patriot Love Foundation
Type of event: Gala Dinner & Studio Broadcast

True Patriot Love Tribute Gala

THE EVENT

The True Patriot Love Tribute Gala recognizes the service and sacrifices of the brave individuals of our Canadian Armed Forces and their families, including paying tribute to those who stepped in to support Canadians during the pandemic. Fluid Events partnered with Bespoke AV to bring technical expertise to their virtual event production including a live in-studio broadcast.

True Patriot Love Tribute Gala

THE GOAL

The client wanted to create an event that could be pivoted nationally while also raising awareness and engagement around their cause.

The True Patriot Love Foundation needed to communicate and reinforce that their model represented a truly Canadian national presence across all of Canada’s regions.

Having been held at the Metro Toronto Convention center for the past 11 years, Fluid Events needed an AV partner with expertise and experience that they could trust to execute the event completely virtually without any issues.

Fluid Events logo

THE EXECUTION

Working closely with Fluid Events, the Bespoke AV team integrated, and produced the event virtually onto a custom website. The broadcast was done in a studio, ensuring clear COVID regulations and policies were adhered to.

Bespoke AV worked with the team to provide pre-production planning and consultation, graphic development, website development, technical production, a studio experience with, green room, covid-safe dressing rooms, and client activity space.

THE RESULT

The event was a success, raising $885,290.00 in revenue to the foundation. Pivoting their event virtually was able to save the client $50,000 back to their event budget.

Through collaboration, trust, and seamless delivery the team was able to successfully capture audience attention, and drive home the mission of the foundation.

“Fluid considers the Bespoke Audio Visual team an extension of our team. So, when looking to pivot the True Patriot Love gala to a virtual one we 100% knew we would enlist their expertise. During the entire planning process the team at Bespoke proved countless times to be collaborative and communicative in content design, technical requirements, on-site problem resolution, reliable in time commitments, and overall consistent in meeting and exceeding our expectations. We enjoy working the entire Bespoke team of professionals and are always impressed with their “can-do” “make it happen” approach to everything we throw at them – and it’s a lot!”
-Sabrina Roy, CEO & Founder, Fluid Events